The iPhone Helps Mobile Marketing Mature
Feb 2nd, 2009 | By Greg Guenthner | Category: Featured, Technology
American Idol -- the talent show turned cultural icon -- is more than just entertainment. The show is also a crash course in mobile media. In the 2008 season, the show generated 78 million text messages from viewers voting for their favorite singer. Even more startling: 22% of voters claim ...read more
