It’s not as simple as just shipping the new video game systems across the ocean to international electronics stores, either. An unimaginable amount of planning had to go into every single aspect of the transition.

First, the company had to estimate international sales numbers. Advertising then had to be geared toward the different cultural audiences. In Australia, Sony teamed up with airliner Qantas for a Playstation 3 giveaway.

Then there’s the technical end. The software, electronics and accessories had to be tweaked so the consoles would work properly and would be compatible with other electronics.

This is a huge undertaking for a company, regardless of its size. Thankfully, there’s one small company that’s making the global game easier for companies like Sony. More on that in a second.

The world is getting smaller.

Companies have to think big to survive, delivering their ideas and products across oceans and national borders. But it’s not as easy as turning the assembly line on turbo and delivering countless products to eager customers around the world. These global firms have to be smart when they start selling overseas…

Web sites, instructions and marketing all have to be translated correctly. Electronics have to be built to the proper specifications so they work properly in different countries. There are countless questions companies have to ask before they begin the process of expanding on a global scale.

Will the product or service fit in with different cultures? Will it be marketed in a way that doesn’t offend people? Does the product comply with local laws, and will it be compatible with local software and other technology?

Some businesses have their own teams that attempt to successfully manage product launches overseas. These companies still rely on their own groups of translators and globalization standards experts to aid their move into foreign markets. However, this process can be increasingly expensive and time-consuming.

One way a corporation can save money and receive superior results is by hiring globalization and translation specialists.

We found a globalization industry leader, even though its market cap is well below $500 million. This firm is picking up multimillion-dollar contracts from some of the most powerful, influential businesses on the planet, including big-name clients like Cingular, Hewlett-Packard and AOL.

This company’s goal is to help its clients achieve globalization success. They have 4,000 employees around the world and testing and development centers in 25 countries to adapt content and products to meet language and cultural requirements in overseas markets.
We’ll keep an eye on them. Until next time…

Best,
Gunner
October 11, 2007

P.S.: We have already recommended this company to our Penny Stock Fortunes readers. And remarkably, it hasn’t been figured out yet by Wall Street. But all that is about to change. This could be your final opportunity to join in and get onboard before Cramer and Co. get a hold of this one.

Penny Stock Video Games was originally featured in the Penny Sleuth.